FOUNDER
In 2016, I founded TRVP with the vision of creating a platform that authentically represents the dynamic and evolving landscape of hip-hop culture. What began as a passion project has since evolved into one of Australia's most prominent urban media brands, recognised for its influence, credibility, and cultural relevance.
As the sole creator and manager of TRVP’s Facebook and Instagram channels, I developed and executed a comprehensive content and growth strategy. Through consistent, audience-first content and strategic promotions, TRVP has built a combined following of over 600,000, achieving an annual post reach exceeding 100 million across social platforms.
TRVP’s growth has led to collaborations with leading music and entertainment companies, including:
• Sony Music Australia
• Warner Music Australia
• Universal Music Group
• Live Nation Australia
• TEG Dainty
• Rolling Loud
• Festival X
A major milestone was TRVP’s role as a presenting partner for Polo G’s debut Australian headline tour in September 2022. This collaboration involved co-presenting the Sydney and Melbourne shows alongside Illusive Presents and Frontier Touring - further cementing TRVP’s reputation as a trusted brand within the live music and urban culture landscape.
Through these partnerships, I have delivered targeted digital campaigns, exclusive artist promotions, event marketing, and branded content that resonates deeply with hip-hop audiences across Australia.
At the core of TRVP’s success is a commitment to authenticity, innovation, and strong industry relationships. By working closely with artists, promoters, and key stakeholders, I have ensured that TRVP remains not only relevant but an influential voice within the community.