SOCIAL MEDIA MANAGEMENT & PAID DIGITAL
Across my work with TEG Dainty, TEG Live, TEG Van Egmond, and MJR, I’ve been instrumental in leading social media strategy and creative development for some of Australia’s leading live entertainment brands.
My responsibilities span building and managing digital marketing campaigns, developing artist pitches, crafting social media strategies, overseeing creative asset production, coordinating media buying, managing influencer activations, and driving brand partnerships - all with a focus on increasing brand visibility, driving ticket sales, and deepening audience engagement.
In addition to campaign work, I have helped shape TEG Dainty’s visual identity across social platforms, establishing a cohesive, sophisticated aesthetic that strengthens brand recognition and audience connection. I have also handled real-time, on-the-ground organic posting at events and captured event photography to support both immediate promotional needs and long-term brand content strategies.
I have contributed to the development of strategic pitches for new tours and artist opportunities, collaborating with internal teams and external stakeholders to position artists successfully within the Australian and New Zealand markets.
From digital strategy and campaign leadership to brand aesthetic development, live event content, and artist pitching, I specialise in building dynamic narratives that create impact — for artists, brands, and fans alike.
Artists and events I’ve worked across include, but are not limited to:
The Kid LAROI, Aespa, Ms. Lauryn Hill, Guns N' Roses, Porter Robinson, XG
Kings of Leon, Snoop Dogg, Ice Cube, New Order, Jay Chou
Palm Tree Music Festival, JJ Lin, Eric Chou, Stardew Valley: Symphony of Seasons
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