PROMOTER & HEAD OF TOURING
I founded XERA in January 2023 as a multidisciplinary platform operating at the intersection of design, underground culture, and live events. Originally established as a creative studio, XERA has since evolved into a full-service touring and event brand - offering end-to-end solutions across artist bookings, production logistics, branding, and campaign strategy.
In parallel, I co-founded Debaser alongside Brad Drummond and Trent McDermott - a rawstyle-focused imprint dedicated to Australia’s harder, faster, and more experimental underground. Together, XERA and Debaser operate under a unified vision: artist-first, design-led, and culture-forward.
Across both entities, I lead all key aspects of touring, promotion, and creative execution, including:

• International artist booking and coordination
• Visa management and tour advancing
• Venue contracting and negotiation
• Creative direction, branding, and asset production
• Paid media strategy and social rollout
 • On-ground production, stage management, and content capture
• Budgeting, settlements, and financial administration

Since launch, I have independently brought high-profile international talent to Australia and co-promoted successful headline events for:
★ Paul Seul & Von Bikrav (Casual Gabberz – France)
★ Kilbourne (USA)
★ Bloodlust (Netherlands)
★ N-Vitral (Netherlands)
Each show was delivered entirely in-house - from creative development and campaign strategy to advancing and on-site production - ensuring a consistent, high-impact experience for artists and audiences alike.
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